Sunday, October 10, 2010

Cupcake This

I think people who create a product or brand that has a large consumer following is a very special entity.  It takes a lot of gusto, brains, and creativity to do this.  A man that goes by the same name created street wear brand, Johnny Cupcakes”.  He is an entrepreneur who created this whole brand from scratch.  He gives back to his community and his fans in unique ways.  He packages small random keepsakes in with your order.  He has pop up shops around the nation where you can get your hands on his product.  He boasts that everything he creates will never be created again.  Therefore, all his items are limited edition.  This promotes a slightly hysterical fan base, which is a good thing.  He makes shirts, jackets, hats, umbrellas, pins and many other things.  His logo is an ingenious play on the skull and crossbones motif.  He replaced the skull with what else, a cupcake.  He even sometimes gives out a cupcake with every purchase at his stores.  I am personally a fan of his accessories.  I like the key chains, and especially the pin designs.  He uses a lot of different ideas that impress his fans.  More and more street wear brands are on the rise, and Johnny Cupcakes is one of the innovators.  He is very popular on the West Coast and in New England.  I hope to have the business savvy and guts that people like he has.  I feel like he had a dream and went for it.  He did that and succeeded with flying colors.  He does it his way, no one else’s and I can raise my cupcake to that.



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