Monday, November 1, 2010

MASS PRODUCED


IPods and iphones are mass-produced because there is a large demand for their services.  The Apple Company has the benefit of their apple logo being an iconic symbol in the world.  When consumers see that symbol, it creates interest in their brand.  IPods continue to reinvent themselves and have been around now for a while, however every time one is used, it feels revolutionary.  The unity of its design and its simplicity is what makes it so popular.  The iPod does so much yet its simple to maneuver and its aesthetically pleasing.  There are small design details in the iPod that makes the consumer experience so responsive that they are hooked to the product for years to come.  I noticed on most iPods there is a focal point that helps the visual aesthetic and immediately leads you to where the consumer can begin to operate the product.  From the first iPod to the iPod touch there has been a monumental shift of visual idioms.  The first one was a bulky monstrosity, whereas the touch is a sleek dark full screen model.  The touch practically blends into its environment; the subtlety of its interface resembles industrial camouflage.  I have had both, and it’s surreal to think of how fast the iPod has changed and re-created what an iPod is to the consumer masses.  Apple recreates and improves at an unsurpassed rate and it is hard to envision what they can possibly come up with next.  Whatever they make, I’m sure millions will be anticipating and trying to get their hands on the product.

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